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Aria celebrate the 2010 World Cup with the Limited Edition Goal Rush 2010 Solid Bodied Electric Travel Guitar 
Since its origin in the 1930’s, football’s World Cup has become one of the most spectacular sporting events in the world. For the first time, 2010 will witness South Africa as the host to the final tournament, which promises to be the planet’s biggest sporting event ever.
In collaboration with FIFA, (the largest sporting governing body in the world), Aria, globally regarded as one of the biggest and long standing suppliers of musical instruments, are celebrating this epic occasion with the launch of the ‘GOAL RUSH 2010’ World Cup themed, solid bodied electric travel-guitar.
The reverse headstock is cleverly designed with original silk screen printing to imitate a football boot, while the six-in-a-line die-cast tuners, uncannily represent the boot’s studs. A round alder body, again emblazoned with an original silk screen, represents the ball itself, with gold/white hexagonal shapes and World Cup logos.
Whilst designed for sub-compact transportation, there are no compromises within build, playability and tone. The Goal Rush 2010 features a bolt-on maple neck and a 22 fret, dot inlaid, rosewood fingerboard with a 610mm (24inch) scale length. The single, mini-stacked humbucker delivers a lively and toneful response, and while the output is via a standard ¼ inch jack socket, if the need arises to sit on the terraces and play along to the World Cup theme, so be it, as the Goal Rush 2010 has its own built-in 1 watt amplifier and 10cm speaker powered via an on-board 9 volt battery.
Hardware and electrics include a chrome TOM-102 tailpiece and push-pull volume/amp- on/off control and trim gain-pot. The Aria Goal Rush 2010, ships with a shaped, custom fit, Aria logo’d padded gig bag with accessory pouch, shoulder straps and carry handle.
The official world exclusive launch of the Aria Goal Rush 2010 is at this year’s winter NAMM, if you are attending the show, you are warmly invited to see and try this unique guitar, a rock’n’ roll tribute to a world class event.
ARIA Goal Rush 2010: Limited Edition Solid Bodied Electric Travel Guitar. RRP £249 Back to home
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Slash 'N Burn
He is, by many accounts, history’s all-time greatest guitar hero. With the ubiquitous top hat and shades, mop of black curls obscuring his face, and a blazing electric guitar tone blasting through a wall of amps, Slash is the seminal rock guitar god. And for over three decades he has relied on Seymour Duncan pickups for his guitar tone. Now Seymour Duncan honors their guitar hero with his first signature pickup, the Alnico II Pro Slash.
The tone of this pickup will be familiar to all who have heard Slash’s recorded tone. Though he has dozens of amazing guitars, since 1986 Slash has used pretty much one very special Les Paul® for all recording. The Alnico II Pro Slash was designed to give Slash’s other Les Paul guitars–which he calls his “live guitars”–the exact tone of this legendary instrument.
Like the standard APH-1 Alnico II Pro, which he has used for years, the Slash model uses an Alnico 2 magnet. However, the Alnico II Pro Slash is wound with just enough boosted output to push a stock Les Paul toward the sweet sustain and rude crunch that characterises Slash’s sound as heard on hundreds of recordings. In addition, it comes with some of the same appointments found on the Duncan pickups in Slash’s ’86 recording axe, including single-conductor cable, long-legged bottom plate, and wooden spacer. For the true fan, or the player who wants to capture Slash’s recorded tone, this pickup is a critical part of the tone chain.
While designed for use in a Les Paul, this pickup works well in any well-balanced humbucker-equipped guitar including hollow and semi-hollow body guitars. The Slash aficionado will use a pair of these pickups to capture that unmistakable tone. This pickup matches well with Seymour Duncan’s SFX-04 Twin Tube Blue all-tube overdrive-distortion stompbox for singing leads and authoritative chording.The Alnico II Pro Slash is hand built in Seymour Duncan’s Santa Barbara, California workshop and includes all mounting hardware.
APH-2 neck or bridge RRP £104.95. APH-2 set RRP £209.95 Back to home
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New Fusion DJ bags 
Fusion have quickly established themselves as the first choice in instrument bags. Following feedback and demand they have now introduced 3 bags specifically for carrying DJ gear. The Workstation DJ, DJ Backpack and DJ Mix are made from hardwearing rip-stop polyester with 20mm high density foam padding and feature large pockets, ergomomic backpack straps, reinforced shoulder strap and carry handle. Great design continues inside, there are seperate removable padded sleeves for laptops, mixing decks/controllers, numerous pockets and a padded bin for headphones and cables which when removed create space for vinyl.
APH-2 neck or bridge RRP £104.95. APH-2 set RRP £209.95 Back to home
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New Aria Ukuleles
The all new Ariana 80 Ukulele features geared machineheads, Black and White perfling rosette and is available in 6 great colours:
Black
Wine Red
Light Blue
Green
Purple
Yellow
Ariana AU 80 RRP £19.95. Back to home
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